Last month, Victoria’s Secret launched a great fashion idea – to wear underwear on the outside of your clothing or as though camisoles were blouses or semi-sheer slips as though they were dresses. They referred to the marketing ploy as the “undress code.”

The public just didn’t buy it…  In fact, the marketing attempt wound up as a trend online but not because the clothing is beautiful (which it is) but because the public saw right through (no pun intended) the failed marketing attempt.

Women still love their Victoria Secret clothing but few are going to wear them as outerwear, unless of course they are “working” women.


Victoria’s Secret suggests that the lace body suit (above) and the mini bustier (below) be worn under clothing or by themselves as reflected in images 1 and 2.

The collection includes a semi-sheer slip dress, along with two bralettes, a bodysuit, a sheer-ish skirt, and a bustier.

Both this bralette and the mini bustier (pictured above) are made from nothing more than sheer lace, and seem pretty revealing.

Same goes for this lace pencil “skirt.”

And this triangle bralette.

Critics of the collection took to Facebook to accuse the brand of making poor marketing choices.

Critics of the collection took to Facebook to accuse the brand of making poor marketing choices.

Some felt it was an unrealistic trend for most women.

Some felt it was an unrealistic trend for most women.

While others felt it was simply a dated ~lewk~.

And some felt that people who were critical of the look were actually being overly judgmental and “uptight.”

And some felt that people who were critical of the look were actually being overly judgmental and "uptight."

Victoria’s Secret has since removed the (Un)Dress Code collection page from its website, thought the individual items from it are still for sale.

Victoria's Secret has since removed the (Un)Dress Code collection page from its website, thought the individual items from it are still for sale.

Facebook Comments
  • Alfredo Romero

    Whether people agree or not, any coverage of this is publicity for VS. Good marketing.