[Above] Lily J. Lee from Korea and her husband James Woods from Kenya are known as “Blasians.” Blasians comprise another “undesirable” group Facebook advertisers can discriminate against with housing and jobs.

Several years ago, Facebook realized there was a great deal of money to be made by discriminating against African Americans, Hispanics (in all their socio-economic varieties) and other ethnic Facebook users’ own information that gave away information related to ethnicity, lifestyle, etc.

Facebook has successfully used the information to discriminate against ethnic minorities for years. Advertisers are encouraghed to discriminate against conservative, handicapped or otherwise limited Facebook users and it has gone on for years.

Facebook Inc. has been slammed with a lawsuit claiming that it violates federal anti-discrimination laws related to housing, employment, purchases, etc. Facebook allows their advertisers to exclude certain groups on the basis of race, gender or religion in social media ads and they’ve been successful with it for years.

Facebook Anti-Minority Lawsuit by Syndicated News SNN.BZ on Scribd

In the complaint [above] filed in U.S. District Court for the Northern District of California this week, a New York woman and two African-American residents from Louisiana allege that Facebook’s advertising portal allows ad-purchasers to target or exclude certain “ethnic affinities,” including “African-American,” “Asian-American,” and four categories of “Hispanic US.”

Facebook Racist Advertisement by Syndicated News SNN.BZ on Scribd

According to the complaint, plaintiffs have all used Facebook in searches for housing and employment in the past year. Exhibits show Facebook pages offering advertisers discriminatory choices that remove positive information from being hsared with people Facebook’s advertisers believe are “undesirable.”

Facebook has a button in its ad tool labeled “Exclude People” and it works to publish discriminatory ads in violation of the Fair Housing Act and Title VII of the Civil Rights Act of 1964.

Roger Mills and his new bride, Berta Linson, are all smiles as they leave the church following their wedding in Jackson, Mississippi, on Aug. 3, 1970. The interracial marriage marked the end of the state’s anti-miscegenation laws. Yet still in 2017, Facebook is still discriminating by race.


Facebook Requesting Anti-Minority Lawsuit Dismissal by Syndicated News SNN.BZ on Scribd

The lawsuit appears to be the first targeting Facebook with discrimination claims after an Oct. 28 article from public interest journalism site ProPublica reported that Facebook’s advertising portal includes options to exclude people by ethnic, racial, religious, medical condition and other affinity.

ProPublica first published an article on Oct. 28, 2016 proving that Facebook was in the business of violating civil rights of minorities and members of religious entities.

The suit seeks to certify a class of all Facebook users who have been screened out of advertising in the past two years based on race, color, religion, sex, familial status, or national origin.

Blasian is the new term for Black and Asian families.


Facebook Comments